One thing is certain – ductless mini split systems are taking the world by storm, and Carini Heating and Air Conditioning has quickly become the industry leader in this highly energy efficient HVAC technology. We’re partnering with Mitsubishi Electric, the industry leader in mini split systems, and focusing an enormous amount of resources on building all aspects of our company to be the experts in San Diego County around these exciting technologies.
“Our objective is to offer the widest variety of Mini Split solutions to San Diego homeowners and businesses, and we will accomplish these goals by having the best trained installation and service technicians, the most knowledgeable and creative Design Specialists, and the backing of the industry leader, Mitsubishi Electric,” said Gabriel Carini, company founder and CEO. “American home and business owners are recognizing what European and Asian consumers have known for years – that Mini Split systems offer a variety of benefits, including substantially lower operating costs; and the flexibility for people to air conditioning or heat exactly the rooms or zones they want without wasting energy in rooms that are not being used or that don’t need cooling or heating. Mini Split systems are so popular overseas because energy costs are so much higher than in the U.S., and we’re just coming around to understanding their utility and benefits.”
To support the company’s push and commitment to Mini Split technology, Carini is launching an aggressive TV advertising campaign to educate consumers about their benefits. The advertising campaign was created by local advertising firm Daniel Obst Advertising. The agency is well known in San Diego for its creative advertising for companies such as Lars Construction and Alpine Fence, among many others. The 30 and 15 second commercial spots will be running primarily on news and prime time shows on Channels 8 and 10, the CBS and ABC network affiliates.